Whatever you do as a business or a non profit, you’re providing value in your customers’ life. Content marketing is a way to keep on adding value. It is an extension of your brand experience. While a customer might come in every now on then in your store and office, digital media offers the possibility to extend this personal experience anytime, anywhere.
This way your brand can stay top-of-mind, your customers stay engaged in between visits, you can showcase new products and services, feature specials, highlight your commitment to your community, leverage word-of-mouth and recommendations. In the end you have a stronger relationship with your customers and you reach potential customers who haven’t have the opportunity to experience your brand yet.
“Content helps start relationships with new customers and strengthen relationships with existing customers.”
Here is how we can help you. Together we will:
- Set goals
- Brainstorm the topics and themes that are important to your business and to your audience
- Determine the media channels and the formats that will be most efficient
- Craft a plan (we recommend quarterly plans)
- Create visuals, videos and copy for you
- Schedule the publishing
- Measure the performance with solid analytics
- And adapt our strategy as we go!
Sounds interesting? Contact us today for a free brand consultation.
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