What is the very first reason most brands should have a presence on social media? It’s not because “everybody else is doing it”. It is this is were your target audience hangs out.
How long do you think the average American adult spends on social media every week? More than 5 hours! And this number is increasing at fast pace. More surprisingly according to Nielsen the heavy users is not who you think it is. Don’t picture the Millennial Hipster glued to his phone. Picture a middle-aged woman multi-tasking and browsing Facebook while watching TV. Generation X (ages 35-49) spends the most time on social media: almost 7 hours per week! This goes against many prejudiced ideas business leaders still have against social media. Across different cultures and market, this very woman is often the one making purchase decisions. Great news, isn’t it?
How long do you think we’re spending on social media over a life time? Mediakix did the math and produced this great infographics. We will spend more than 4 years of our life on social media. This is four time as much as we will spend socializing in real life. It’s even more time than we will spend eating and drinking!
So next time you’re thinking about organizing or attending an event, remember to leverage social media to maximize your effort!