Whatever you do as a business or a non profit, you’re providing value in your customers’ lifes. Content marketing is a way to keep on adding value. It is an extension of your brand experience. While a customer might come in every now on then in your store and office, digital media offers the possibility to extend this personal experience anytime, anywhere.
This way your brand can stay top-of-mind, your customers stay engaged in between visits, you can showcase new products and services, feature specials, highlight your commitment to your community, leverage word-of-mouth and recommendations.
In the end you have a stronger relationship with your customers and you reach potential customers who haven’t have the opportunity to experience your brand yet.
“Content help start relationships with new customers and strengthen relationships with existing customers.”
Your content should be at the crossroads of your audience needs and the value your provide in their life. It should be deeply rooted in the values of your company and the mission you define for it. We can help you create a brand content strategy to fit your needs and your means. It can rely on a specific expertise, a visual tweak, or an entertaining character. It can go from a simple email newsletter four times a year, to a one-time event boost, to posting daily on social media.
“There is not one magic recipe that fits everyone with content.”
Check out our full Events schedule for other upcoming Social Media Marketing Workshops.